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Hi Lovely's, First of all I would like to introduce myself, I'm Effie! I want you to get to know the person behind EK LASHES. I'm based in Melbourne, Australia and I've come from a beauty background, I went to make-up school to get qualified when most of my friends were enjoying school holiday's. The way make up can make you feel is an amazing thing, personally as much as I love a natural look, you will rarely see me without make-up or lashes, it's my confidence booster!
After high school I worked on various make up counters all over Melbourne, I loved learning about different products, trying them out on customers and just improving my craft. I helped host masterclasses throughout Myer, David Jones and promotional work. My passion just increased, from then I knew I always wanted be connected to the beauty industry.
Over the years I spent so much money on cosmetics, I could probably have a deposit for a house, also as my mum would say 'enough make up to sink an army ship'. I needed to have every new product that came out, but as Im getting older, I simply can't continue to spend money like how I was in my early 20's. Throughout my life and years of being a Freelance make up artist I went through thousands of lashes, crazy I know. What I love about lashes is you can't just stop at 1 pair. You need natural ones, fluffy ones, over the top ones, I could go on and on. Sometimes if i went out at night, they wouldn't come back with me or I would stuff them in my clutch and ruin them. It is a simple love affair, once you go lashes there's no way you can go back. once you go 3D Mink you can't go back to Synthetic, it's just not the same. That's when the light bulb moment happened for me, I gathered there must be others out there spending their hard earned cash on overpriced cosmetics ie. lashes. I took the leap of faith and created EK LASHES.
Starting from scratch I wanted to do everything by myself #girlpower. My vision is to bring you the highest quality products without braking the piggie bank. My motto is beauty on a budget! Everyday I'm learning something new about running a business and I'm super proud of myself. I want to inspire everyone with my story, keep believing- don't doubt yourself. It won't be easy but it will be worth it. My goal is to take over the lash world, I want EK LASHES to be #1 in Australia! Thanks for taking the time to get to know abit about me XOXO