ABOUT US: EFFIE KARAPANAGIOTIDIS
Hi Lovely's, First of all I would like to introduce myself, I'm Effie! I want you to get to know the person behind EK LASHES. Before we go any further YES I'm Greek with an alphabet length last name and NO I'm not a real blonde! I'm based in Melbourne, Australia.
I've come from a beauty industry background, I went to Elly Lukas to get qualified in high school when all of my friends were enjoying school holiday's. The way make up can make you feel is an amazing thing, which i will touch on abit later. As much as I love a natural look, you will rarely see me without make-up/lashes, it's my confidence booster!
After I finished high school, I worked on various make up counters all over Melbourne, I loved learning about different products, trying them out on customers and just improving my craft. I helped host masterclasses throughout Myer, David Jones and promotional work. My passion just increased, from then I knew I always wanted be connected to the beauty industry.
Over the years I spent so much money on cosmetics, I could probably have a deposit for a house or as my mum would say 'enough make up to sink an army ship'. I needed to have every new product that came out, but as Im getting older, I simply can't continue to spend money like how I was in my early 20's but somehow I still am.
Throughout my life and years of being a freelance make up artist I went through thousands of lashes, crazy I know. What I love about lashes is you can't just stop at 1 pair. You need natural ones, fluffy ones, over the top ones, I could go on and on. Sometimes if i went out clubbing, they wouldn't come back with me or I would stuff them in my clutch and ruin them. It is a simple love affair, once you go lashes there's no way you can go back. Once you go 3D Mink you can't go back to Synthetic, it's just not the same. That's when the light bulb moment happened for me, I gathered there must be others out there like me spending their hard earned cash on overpriced lashes and shipping options and waiting so long for them to arrive.
I took the leap of faith and created EK LASHES.
Starting from scratch I wanted to do everything by myself #girlpower. My vision is to bring you the highest quality products without braking the piggie bank. My motto is beauty on a budget! 25 wears for $25- which means $1 per use!!!!! Everyday I'm learning something new and I cant help but be super proud of myself.
If you believe in yourself, you can do anything- NOW that is power! What most of you don't know about me is that it has taken me years to love the skin I'm in. Everyone has a battle and for me it was my physical appearance, I was overweight, unhappy and although I had a smile on my face, I was far from smiling on the inside. I made a promise to myself to make healthier changes and after hard work and dedication I lost over 30kgs. I've had to work on self love and empowering myself with positive attitudes when it comes to weight, beauty and other peoples idea of what they call beautiful. My number one goal is to help people feel Beautiful, Empowered and Confident! I want to inspire everyone with my story, keep believing- don't doubt yourself. It won't be easy but it will be worth it.
My goal is to take over the lash world, I want EK LASHES to be #1 in Australia! but most of all I want people who wear my lashes to love everything about themselves! Thanks for taking the time to get to know abit about me XOXO